The importance of sound in stores
Thanks to neuromarketing, it has been demonstrated that music in stores stimulates the brains of those who listen to it, particularly impacting emotions.
There are studies showing that music in stores is one of the strategies used in marketing to enhance consumers' shopping experiences.
"Pepe Ortega, it is proven that music helps in sales, branding, and work productivity in a store. Besides influencing and creating comfort in shopping by transmitting an emotional atmosphere conducive to making purchases and returning to the point of sale."
3 reasons to play music in your store
Helps to give personality to your space
The type of music you use, the rhythm, the volume... It showcases your brand's personality. Music in stores helps to communicate the image you want to convey to your customers.Reduces waiting time
Music in premises can also alter people's perception of time. In situations like waiting in a long line to pay, a pleasant melody can make the wait seem less tedious. This is ideal in restaurants, where diners are waiting for the food they have ordered; the wait will be more enjoyable if the music playing is appropriate.
Encourages people to buy
The musical selection in stores can influence customers' purchasing decisions and the amount they spend. According to a study, people tend to make impulsive purchases when exposed to relaxing music. Additionally, the type of music can influence the products that customers choose. For example, classical music can induce customers to opt for higher-value purchases.
The most surprising thing is that sound in stores can affect people even when they are not aware of its presence in the environment.
How to play music in a store?
At Super Twin Project, we offer a series of speakers to set the mood with music in any type of store.
Our speaker is an innovative audio device designed to provide an immersive sound experience in all directions. With its omnidirectional design, it offers a complete 360-degree sound field, evenly dispersing audio to create an enveloping listening experience.
On the other hand, the speaker has been specially designed for retail stores and high-traffic spaces. Its acoustic design ensures optimal performance in dynamic environments, easily integrating into any existing lighting installation thanks to its simple and elegant cylindrical shape. Additionally, its unique design provides a synchronized and crisp sound experience throughout the store, ensuring high-quality playback in every corner of the space.
Whether in a store, hotel, or restaurant, our speakers are designed to offer an exceptional auditory experience that enhances your customers' experience.
How to choose music for a store?
The choice of music in a commercial establishment depends on the flow of customers and the atmosphere you want to create. In stores with low foot traffic, soft and relaxing music can generate a pleasant and tranquil sensation, inviting customers to linger longer.
On the other hand, in venues with high foot traffic where a fast flow of customers is sought, it is more appropriate to use fast-paced and cheerful rhythms to stimulate activity and purchasing decisions.
What is the appropriate volume for music in a store?
Adjusting the volume of the music is also crucial and should be tailored to the size of the store. Excessively loud volume in small spaces can be overwhelming for customers, prompting a hurried exit.
Additionally, it's important to avoid saturating the environment with background music, as an excess of sound can make customers become desensitized to it, nullifying any positive effects the melody may have on their purchasing behavior.
In summary, the selection of music should be consistent with the type of store and the products offered, adjusting both the style and the volume and rhythm to create the desired atmosphere and enhance the customer experience.
Interested in setting the mood in your store with music? Don't hesitate to contact us. At Super Twin Project, we're here to offer you innovative audio solutions that will enhance your customers' experience.
